2.1.1. Global Content Market Size

In 2019, the advertising and knowledge markets, which account for more than half of the total global content market, grew 6.30% and 4.99%, respectively. The value was estimated at 2.45 trillion USD, an increase of 4.63% from the previous year. From 2016 to 2020, the global content market grew at a CAGR of about 2.35%. The knowledge and advertisement markets are leading market growth. However, as non-face-to-face trends continue to grow and more people play mobile games, the content market is growing centered on the gaming and comic markets (especially the digital comic market). As we are learning to live with COVID-19, most industries have recorded rapid recoveries, and experts expect to return to pre-COVID-19 norms by 2025.